Decathlon takes a step into the world of NFTs by partnering with Tezos (XTZ)

Decathlon and Tezos (XTZ) collaborate with NFTs

French company Decathlon Partners with Tezos (XTZ) blockchain for new sneaker collection Kipsta Barrio Street soccer coaches Designed in collaboration with the champions of this sport, Including the “S3 Crew”.

Thus coincides with Decathlon The first step into the world of blockchain and non-fungible tokens (NFTs) thanks to these pairs of shoes produced in Copy 2008which holders can Finding a unique NFT to scratch across golden ticket ».

The ‘Golden Ticket’ is linked to the Kipsta Barrio sneakers

Cooperation between the two entities Thanks to Nomadic Labsa research and development center that specializes in publishing Tezos, which especially helps companies use it for their professional needs.

These new sneakers have been created for the occasion In honor of Sien Garnier, the two-time freestyle soccer world champion, France’s triple champion and official Red Bull athlete. In fact, the duo was launched as a title tribute 2008 Red Bull Street Style World Champion.

“Inspired by street players, BARRIOs are a compendium of the heritage of street football. Filled with detail influenced by the greatest, they are at the service of the beautiful game and the living experience of the urban world.”

Buyers will be able to buy pairs Developed by the greatest athletes in the discipline while getting Exclusive NFTs Giving access to multiple experiences Personal and exclusive with the world champion “.

👉 Going Forward: Fan Tokens – Cryptocurrency Designed for the Sports World

Tezos, the premium partner for athletes

According to Decathlon, Tezos was not chosen by chance. Indeed, the French company decided to join it. In line with the company’s biodiversity commitments and climate ambition “.

In fact, the Tezos blockchain is working By consensus proof of stake Method (PoS, or Proof-of-Stake) Much less energy consuming than traditional Proof of Work (PoW) that Bitcoin (BTC) is working on.

The latter is often distinguished for its environmental impact in terms of carbon footprint or energy consumption.

On the contrary, the Tezos blockchain provides an energy footprint Equivalent to the average annual consumption of 17 people.

already in the past, Several sports teams partner with Tezos blockchainsuch as Manchester United or McLaren, for example, but also in the world of esports, as evidenced by its partnership with the Ubisoft studio or its recent collaboration with the Misfits Gaming Group.

Anyway, for Decathlon, the first step in the blockchain world is A first step towards other futures contractsAs shown Valentine Oventa pioneer of the company’s NFT:

We hope this collaboration with Séan Garnier leads to many others and we can’t wait for the public to embrace this new pair. »

👉 To read also: Bao Basketball Club sells 40% of its capital in the form of tokens, the first of its kind in the world

Source: Decathlon

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About the author: Maximilian Pro

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Passionate about the world of decentralized finance and the novelties that Web 3.0 has brought, I write articles for Cryptoast to help make blockchain more accessible to everyone. I am convinced that cryptocurrency will change the future very soon.
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