China tightens access for youngsters to tables

New rounds of restrictions on youth in China. On Saturday May 7, the National Radio and Television Administration announced several additional measures in the country to reduce live streams – Live broadcast on the Internet.

Concretely, once 10 p.m. passes, it will now be impossible for Chinese under 16 to access this content: the broadcast will be “Extinguished by force” Using parental controls, according to a statement from the administration, quoted by Reuters. The latter also encourages content creators to “Strengthening the management of appointment times” to empower teens “Get enough rest”.

On the live broadcasting side, since June 2021, the law has already banned teens under the age of 16 from broadcasting live content online themselves. With these new rules, those between the ages of 16 and 18 will have to obtain the consent of their legal guardian to continue their online activities.

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Donations to minors are prohibited

The new restrictions also attack the economics of live broadcasting. All minors are now strictly prohibited from carrying out a Hint- Make a donation – to their favorite streaming channels. From a free amount, these donations allow viewers to support the creators they value. They usually come with a custom message that their creator can read directly. In addition to advertising revenue or product placements, it is a significant inflow of money for live broadcast creators. It is a practice that the Chinese government now considers dangerous and “Responsible for serious physical and mental damage”Management explains in its press release.

Broadcasters and platforms are being asked to sort themselves out, under pain of retaliatory measures ranging from suspending the donation system to completely shutting down the broadcast site. The latter will also have to hire people who will deal exclusively with censorship of inappropriate content aimed at younger people.

As in many countries, live broadcasting in China has seen increasing success since the beginning of the epidemic. Sometimes the only source of social interaction during confinement (as in Shanghai, which has been hidden again since the beginning of April), has become a privileged way to maintain a semblance of normalcy. Among them, the live broadcast of sales especially gained momentum: at the beginning of the epidemic, there were more than four million broadcasts.

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and respective e-commerce platforms, for example, Alibaba and Kuaishou Technology platforms. It also affects Chinese versions of apps popular in the West, such as Douyin, the country’s equivalent of TikTok, which last year had more than 550 million users in China. Or DouYu and Huya, the equivalents of the Twitch platform.

These strict measures regarding internet usage are not the only ones the system has taken recently. In August 2021, the government limited the time allowed for online gambling to be three hours per week. The authorities then argued that the prolonged practice posed a threat to the eyesight, physical and mental health, as well as the social life of the youngest. “Many parents have told us that video game addiction has seriously affected their children’s ability to learn and study.”, then justified. A month later, the government also restricted Doyen use for children under the age of 14 to 40 minutes per day, with a ban between 10 p.m. and 6 a.m.

Recently, according to Reuters, the government launched a massive clean-up campaign in April ” Chaos “ Represented in the live broadcast and short video market, in order to promote more relevant content.

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