Business News Xbox Everywhere: Up to 3 billion gamers for Microsoft?
On May 5, 2022, Microsoft officially launched Fortnite on xCloud in partnership with Epic Games. Redmond took advantage of this surprise announcement to publish a press release highlighting “Xbox Everywhere,” a strategy intended to allow gamers to enjoy the titles they want and with whomever they want on the devices they want. This isn’t the first time the software giant has repeated this mantra, but one month into the Xbox & Bethesda Showcase 2022, Phil Spencer and his team are gearing up to pick up the pace. Target? You only need to reach 3 billion players.
Stagnant device, rising cloud
Moreover, Microsoft’s desire is not new. There is no longer any need to load that load with hardware to play an Xbox game that certainly dates back to 2013, when Experiments were conducted on Halo 4 with the aim of making it playable on smartphones thanks to “Cloud powerIn 2018, Phil Spencer, Vice President of Games at Xbox, open During E3 that the live streaming service is up and running, and that it will provide access”For console quality titles on any deviceTeaser went unnoticed due to the announcement of the acquisition of Ninja Theory which took place a few minutes earlier. Two years later, he determined that his competitors were no longer Sony or Nintendo, but Google and Amazon, the cloud specialists. Observations that clearly sparked controversy but nonetheless demonstrated Microsoft’s new policy with Xbox: to rely on promising segments of the group in order to win the lucrative war for services.. At Microsoft, that meant betting on Azure, the cloud platform that could boast of being the company’s annual results engine.
“There are only 200 or 250 million families in the world that are interested in video games on consoles. This remains less than 10% of the three billion players. We must search for users wherever they are, i.e. on mobile and on screens or other devicesPhil Spencer said last year before the 2021 show. Tim Stewart, the brand’s chief financial officer, explained that efforts will be made on PC and mobile. And specify that it is financially, “The growing importance of income (…) from services“making toys”Less reliance (…) on keyboards“. For decades, we’ve measured a manufacturer’s success on one metric, console sales in stores around the world. This should not be a sufficient indication in the next few years.. In addition, Flight Simulator is the perfect example of what gives a successful partnership between the various departments of Microsoft, in this case Azure and Bing. Asobo build also became the most cloud-running business on mobile, PC and consoles in March 2022.
Xbox Everywhere, Competition Anywhere?
By swiping hard and fast, first with Game Pass, then with xCloud (for a long time reserved for Ultimate customers), Microsoft now has 25 million subscribers (+39% in one year). Among them, more than 10 million users have tried streaming games via Game Pass Ultimate. This number, Microsoft wants to see climb quickly in order to leave as little chance as possible for competition. This is why the group led by Satya Nadella finished acquiring Bethesda last year and is planning to acquire Activision Blizzard. The software specialist wants Game Pass to be delivered regularly as much as gamers have come to expect from titles. With the potential to expand the influence of its services. As a reminder, the best-selling game on PlayStation in 2021 is none other than Call of Duty: Vanguard. Although Sony patched up its PlayStation Plus offering, No industrial giant presents today.”netflix video gameBuilt better than Microsoft. According to Ampere’s analysis, Game Pass will capture 60% of the market share of video game subscription services in Europe and North America, compared to 7% for PlayStation Now.
Xbox wants to grow rapidly in a sector where the brand has all the cards on hand thanks to its parent company’s cloud expertise. The levers for maximum growth are the content, of course, but also the number of areas that allow access to services.. On March 29, 2022, Redmond Corporation was throwing Game Pass PC (in preview) in Indonesia, Malaysia, Philippines, Thailand and Vietnam. Recently, Phil Spencer teams have opened cloud games to Mexican, Japanese and Brazilian players, increasing the number of xCloud Connected Regions To 26. For its part, Sony announced that about 30 countries will soon have access to cloud game streaming thanks to the addition of Bulgaria, Croatia, Greece, Hungary, Malta, Poland, Republic of Cyprus, Czech Republic and Romania. Slovakia and Slovenia. As a reminder, the Japanese manufacturer offers the game only in streaming on consoles (PS4 and PS5) and PC. However, PS5 games cannot be played in the cloud, unlike Xbox Series X apps | S with Microsoft Offers.
Think outside the box (X)
So far, game streaming within the Xbox ecosystem has only been offered to Game Pass Ultimate subscribers, on a selection of games that are part of the catalog. On May 5, 2022, Microsoft introduced a non-serviceable title that could be played with Fortnite for the first time. This means that anyone with an iOS device, Android mobile device, or Windows computer, without an Xbox Live Gold or Game Pass subscription, can play Fortnite through the cloud. In addition, this process allows owners of Apple devices to enjoy the Epic Games program. Save 30% offapple taxTo users via a price tag that applies to all purchases made on xCloud, regardless of the platform used to access it. Having shown us that it was possible to enjoy Xbox games on devices/devices other than Xbox consoles, Redmond proved to us that Game Pass subscription is no longer mandatory to take advantage of the cloud.. It wouldn’t be surprising to see other free games taking advantage of this cloud boost with Rocket League, Call of Duty: Warzone, Phantasy Star Online: New Genesis, and, logically, Halo Infinite.
Microsoft states in its official press release that in less than two years, more than 125 developers have worked to make more than 350 Xbox Game Pass compatible games in the cloud. These versions that are designed to run on mobile devices often have touch controls. The American giant understands that 20% of xCloud users do not use any particular extension to play, and that is why it is important to democratize the touch interface. Since September 2021, when xCloud debuted in beta, Redmond has undoubtedly gained experience. Little by little, the Xbox brand has moved somewhere other than living rooms. Reaches offices with computers, in pockets with iOS or Android devices, in backpacks with Steam Deck…and soon on connected TVs. Input noise elicits an HDMI switch to connect to your TV to enjoy Xbox cloud gaming without connecting a real Xbox to the monitor.
After Xbox Play Anywhere, now it’s Xbox Everywhere time. Metacritic was named Best Publisher of the Year 2021, and the American giant knows that it has an army of studios capable of releasing games in different genres capable of attracting interesting players with different profiles. If Microsoft successfully ends the acquisition of Activision Blizzar, the number of Game Pass subscribers could see significant growth. Of course, this bright future announced for Phil Spencer teams will only intervene if they follow the technology and the contents. When an Xbox Live outage leaves millions of subscribers inaccessible to the cloud, it’s best to keep calm.
by Carnabyjournalist jeuxvideo.com