Maurice Lacroix – Aikon Quartz #Tide FIBA ​​3×3 – Style & Trend

Maurice Lacroix unveils three special edition watches that take the hallmarks of the recently launched AIKON #tide, and pair them with the exciting world of 3×3, the global basketball format loved by millions. Sharing the same qualities as the other members of the AIKON family, these new watches are game-changing both on and off the field.

ICON #Tide Edition FIBA ​​3×3 © Maurice Lacroix

A few weeks ago, Maurice Lacroix unveiled a revolutionary new watch, the Icon #Tide. Sharing the same traits as other members of the AIKON family, these new models are made of plastic recycled from the ocean, a secret formula and fiberglass. The resulting composite material is twice as hard as conventional plastic and five times stronger and has a much lower carbon footprint than original PET production. The bezel, case, caseback, crown, end piece and bracelet clasp of this new model are all made of this composite material. It takes 17 bottles to make a watch and its custom packaging, which means 17 bottles have reduced ocean pollution.

Icon Quartz #Tide FIBA ​​3x3

ICON #Tide Edition FIBA ​​3×3 © Maurice Lacroix

After the recent launch of AIKON #tide, Maurice Lacroix has combined his innovative model with an adrenaline-filled 3×3 basketball game. The Swiss watch brand is no stranger to city life. It is the Official Timekeeper of the FIBA ​​3×3 World Tour, an action sport played in some of the most exciting urban environments in the world. Born on the Street, 3×3 became part of the Olympic program. It plays worldwide, is broadcast in more than 100 countries and is followed by millions of fans around the world. With a large following on social media, connected fans are never far from the action. It’s an exciting area where players cover the pitch at an unbelievable speed. Pass or shoot, the field is an arena full of energy where focus is absolute and where fatigue is a sign of defeat.

Icon Quartz #Tide FIBA ​​3x3

ICON #Tide Edition FIBA ​​3×3 © Maurice Lacroix

The new special edition AIKON #tide FIBA3x3 is full of power. Housed in a 40mm case, this basketball-shaped watch features a flat sapphire crystal that enhances readability, while a quartz movement ensures precision in a world where the seconds count. Ideally suited to basketball players, these two models are available in black or white discs and come with coordinating straps. The dials include a “3×3” logo in an elaborate pattern, while the case back is also embossed with the “3×3” logo.

When the inaugural editions of AIKON #tide were revealed, they were outfitted with brightly colored dials and trendy colored straps. Now Maurice Lacroix returns with a dazzling new creation, this time inspired by the official FIBA ​​3×3 World Tour Wilson ball. This new style features blue, orange and yellow colors and is the epicenter of the vibe. Once again, the dial is decorated with the FIBA ​​3×3 logo, which is also repeated on the case back.

Icon Quartz #Tide FIBA ​​3x3

ICON #Tide Edition FIBA ​​3×3 © Maurice Lacroix

Also, in keeping with the brand’s eco-friendly ethos, AIKON #tide FIBA3x3 doesn’t come in overpacked, but in a color-coordinated mug that can be used over and over again. With this latest initiative, implemented with the help of the FIBA ​​3×3 World Tour, the dynamic watch brand from Swiss Jura offers even more choices to members of Generation Z. Like all Maurice Lacroix models, these new creations offer a realization of high value. Maurice Lacroix chose to collaborate with the FIBA ​​3×3 World Tour because it is an urban, accessible and success-oriented form of sport. Whichever special edition you choose to wear, they’ll help clean up the oceans and create a great look both on and off the court. The Maurice Lacroix AIKON #tide FIBA3x3 is simply a game changer!

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