How Asus wants to dominate the laptop market in 2022

While the PC market was struggling, the Covid crisis and the development of remote work gave it a new lease on life. And if Apple with its new silicon chips is attracting all eyes, Lenovo, HP and Acer still dominate the market. Then comes Apple and then the others.

Among them, Asus spares no effort to distinguish itself from the competition. The manufacturer does not hesitate to innovate and introduce premium technologies such as the dual screen of the Zenbook Duo for example.

In 2022, Asus decided to increase the speed. This week it introduced a slew of new products, four of which seem to have a bright future. Zenbook Pro Duo 14 and Zenbook Pro 16X OLED Targeted at people looking for productivity and/or creativity. ROG Strix Scar 17 SE and ROG Flow X16 Target potential players. We are evaluating.

Zenbook Pro 16X OLED and Zenbook Pro Duo 14: Productivity, Creativity, and Style

© Asos

Let’s start with Zenbook Pro 16X OLED, and “The most powerful Zenbook ever” According to Asos. The strength of this laptop lies in the integration of extreme power in a built-in format. Zenbook Pro 16X OLED features a 12th Gen Intel Core i7 or i9 processor paired with an Nvidia RTX 3060 graphics card, and 6GB GDDR6 (up to 32GB DDR5), all in a 2cm-high chassis.It’s 2.4kg thick.

To avoid overheating, Asus has developed a new three-layer cooling system.

estimated “For creative people who want to have fun”The Zenbook Pro 16X OLED is positioned against Apple’s Macbook Pro 16. And if its configuration certainly won’t allow it to compete with Apple’s silicon chips, it has other tricks up its sleeve.

for him 4K OLED Display Certified by Pantone And Touch (compatible stylus supplied) will delight photo professionals as well as multimedia lovers and casual gamers. The tilted keyboard provides added comfort and its RGB backlighting system allows for advanced customization.

finally, Physical Dial (Asus Dial) Inherited from previous models, it has been improved (75% more compact) and the trackpad has been enlarged (also revealing a numeric keypad). The wheel lets you take specific Adobe Creative Cloud actions.

The Zenbook Pro 16X OLED is intended for an audience of demanding design owners, and thus is placed in the same price category as the Macbook Pro 16. It will be available from € 2,999.


Asus ZenBook Pro Duo

© Asos

Not a creator? Asus also has a machine for you. Zenbook Pro 14 Duo OLED It stands out, as its name suggests, for its dual-screen design. After a warm welcome from the first models, Asus now offers its laptop in a 14.5-inch version. The second screen takes up 10% more space, and displays a 120Hz refresh rate and maximum brightness. 500 net. Above all, it is oriented at 11.5 degrees versus 7 degrees for the previous generation).

Focuses on productivity, so this laptop is distinguished not only by its dual screen but also by its compact and light weight (1.7 kg). It is in fact an enhanced version of its predecessor thanks in particular to the integration RTX 3050Ti . Graphics Card Performance is improved by about 35%.

Thus, the Zenbook Pro 14 Duo OLED fulfills a more demanding goal of the need for a versatile and durable laptop (up to 14 hours of use according to Asus).

Zenbook Pro 14 Duo OLED will be available In the third quarter of 2022 from 2099 euros. The price is apparently high but still acceptable given the technologies on board.

ROG Flow 16 and ROG Strix Scar 17 SE: pure gaming

rog strax scar 17 se

© Asos

Asus and games are a wonderful love story. With its own ROG, Taiwanese has taken a place in the hearts of gamers, and new mobile models are unlikely to change that.

Asus debuts ROG Strix Scar 17 SE, a product that players know well but comes in a special edition. Strix’s peculiarity is their strength. This range is the most unique in the family, so a Strix laptop can easily replace a good old tower.

So the Scar 17 SE is “The world’s most powerful gaming laptop” Asus claims. We want to believe that. With a 12th generation Intel Core i9 capable of up to 5.2GHz, up to 64GB of DDR5 RAM, up to 4 PCIe 4.0 SSDs and an Nvidia RTX 3080Ti graphics card, the Scar 17 SE is a power beast.

To avoid overheating, the cooling system with a huge steam chamber avoids turning the computer into an oven. Thermal paste has given way to a new liquid metal that offers better performance.

Finally, the game is also and above all a screen. Strix Scar 17 SE has either a Full HD panel at 360Hz or a QHD panel at 240Hz. We tell you about monsters.

This super machine has an equally hefty price tag. It will be marketed from 3,399 euros In the third quarter of the year.


ROG FLOW x16

© Asos

In the ROG family, the Flow group has found an audience of mobile gamers. The principle of this range is based on modularity. This gaming computer can be converted into a tablet for extra mobility or put into a tent to play with a console. It can also be linked to an external GPU for better graphics performance with the most demanding games.

If so far confined to the 13-inch format, Asus launches ROG Flow X16, an enhanced 16-inch version of the modular gaming PC. So this model is distinguished first by its impressive 16-inch screen: QHD resolution, with a refresh rate of 165 Hz and based on miniLED technology. With a brightness of 1100 lumens, you will be amazed.

ROG Flow X16 is also a very capable device. The AMD Rembrandt chip can be paired with the Nvidia RTX 3070Ti graphics card8GB GDDR6 Memory, up to 64GB DDR5 RAM and up to 2TB PCIe SSD 4.

Add to that rich connectivity (one USB-C 3.2 port, two USB-A 3.2 ports, an HDMI 2.0 port, a 3.5mm jack and even a microSD card reader. And of course, we can hook a graphics card into it. ROG XG Mobile for hectic gaming sessions.

Asus is once again paying a heavy price for its technological advancement. ROG Flow X16 will also be available in the third quarter of 2022. Call price: 3199 euros.

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