Launched Aude Bredel Golfher to be the Female Voice/The Way of Golf

In the world of golf, women are still a minority: first on training courses, but also in national or regional bodies, in positions of responsibility within golf courses, in specialized companies, etc.

A young, talented, passionate golf woman, who already has a wealth of experience in the sector, decided to respond and start a project with a clear goal: to be the female voice/style of golf.

Her name is Aude Bredel and she has created GolfHER, a digital media that Golf Planète recommends to visit quickly.

We met Aude who explained to us why she one day decided to embark on this adventure.


Services and products to meet the needs of women


The figures regarding the presence of women in golf are eloquent: 27% of golfers in France, very few golf managers (12%) or members of national or regional institutions, etc. So I decided to interact by creating the GolfHER digital media. But first, a question to get to know you better: What is your relationship to golf up to today?

I would like Bridle: I’ve been involved in golf since I was born, since I’ve lived on a golf course. I started golfing at the age of seven and was the only girl in my group (photo below).

I learned to play like a boy trying to hit the ball hard. I was starting from the same beginning as them, otherwise I didn’t feel like I was playing the same game as them.

At the age of about fourteen, I was selected for the France Espoir group. It was then that I understood what a high-level sport was, it was no longer the same and walked away from the game.
However, I caught up with golf in college. I was offered to play on the university team and here I chose to focus on my golf career. I was the Tournament Manager, Club Manager, Pro Manager, Assistant Manager, then Golf and Restaurant Manager.
Here I am, an entrepreneur on a mission dear to me, still playing golf!

Your GolfHER media wants to create a bridge between women and the world of golf, in all its aspects: athletes, amateurs, professionals, business, institutions, relationships. who are you talking to?

I would like Bridle: GolfHER is more of a female voice/voice in the world of golf.

From a sporting perspective, we want to cater to all female players and show them the game of golf through the eyes of the community.
Our goal is to win over new golfers, win back down golfers who have given up for known reasons, and retain more existing players.

From an institutional and relational point of view, GolfHER is positioned as a brand. I offer stakeholders (teachers, golf courses, suppliers) integrated solutions to develop products and services that meet the needs of women.

From a professional standpoint, I will quickly provide women with a working formula to help them develop more easily in the world of golf.

From a digital point of view, Golfher offers golfher.fr which brings together the online community, future services and editorial content. It is a tool for women to find themselves in the field.


Free entry to GolfHER.fr


What is the content of your presentation? How do you register? Do you pay?

I would like Bridle: The Golfher community can be accessed free of charge at golfher.fr. Each can for example:

Desire to work together for women’s golf winnings,

– Find players to play with anywhere in France, even abroad,

– Immerse yourself in the world of women’s golf, still unknown to some, by following the news feed of the registered players, through exchanges in discussion groups,

– Read content written by golf experts.

Starting next year, we will offer a premium subscription that will allow women to access a network of golf courses, instructors, and suppliers, that cater to women’s right specifications. It’s about being able to give players a choice between the golf they know and golf for the ladies, with attractive services and offers.

While setting up your project, did observing women and golf in different countries make you realize the differences? why ?

I would like Bridle: In France, the proportion of female golfers is above the world average (26.9% vs. 24% globally); That’s fine, but we can’t congratulate ourselves on these low numbers.
The trend of wanting to formally commit to the practice of more inclusive golf globally dates back to 2018, at the invitation of the Royal & Elder team. Women in Charter Golf aims to increase the involvement of federations and organizations in taking action on behalf of women. Golfher is one of the signatories to this charter and our main task is to work on the development of women’s golf in all its forms and to support the largest number in this direction.


Only 6% of women in professional golf groups!


Forget that the heroines brought glory to golf in France: Simone Thion de la Chaume, Lally Sigard, Catherine Lacoste, Marie-Laure de Lorenze, Anne-Marie Bally, and today Céline Potier … What barriers still remain today, for women on the courses Golf and in positions of responsibility?

I would like Bridle: Heroes suffer from lack of media coverage. They have much less income than their male counterparts even though their expenses are high. In a tournament of the same level of the Open de France type, in 2019, the champion won 6 times less.

In terms of recreational golf, there are many avenues to explore and today we know the obstacles that women face. Here are some of them: the total cost of playing golf, playing time too long, lack of friends to play, inappropriate technical education, family obligations, etc.

In terms of positions of responsibility, having evolved into golf careers, we are in a male-dominated world. We are on average 6% enrolled in professional groups (ADGF, PGA, AGREF).
When I applied for positions of responsibility, I was asked several times if I planned to have children.
As a manager, I encountered men who questioned my skills simply because I was a woman.
The more we highlight the women who have evolved in the world of golf, the more people will want to follow them.
The more we train and give confidence to a woman, the more she will dare.

When will you be able to say Golfher has succeeded?

I would like Bridle: When parity is reached in the game, between professionals and in positions of responsibility in the sector!

To contact Aude Bredel:

Information: click here

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