Sony launches Inzone, Blizzard buys studio … Trade news of the week

Business news Sony launches Inzone, Blizzard buys studio … Trade news of the week

Sales figures, studio purchases, financials, developer transfer window, investments… If these topics interest you, you’ve come to the right place. We bring you an update on business news for the past week.

index

  • Blizzard buys Proletariat studio to support World of Warcraft
  • Niantic (Pokémon GO) cancels four projects and reduces its workforce
  • Sony targets the PC market and Asia with its new Inzone range
  • The valve doubles the surface steam production
  • Briefly in this week’s business news

Blizzard buys Proletariat studio to support World of Warcraft

Last Tuesday, studio Proletariat announced the end of Spellbreak. The battle royale game was released for free on PC and consoles in September 2020, and will permanently close its doors based on the use of magical powers in early 2023. short ticket Who at no time mentioned the future of this independent team that was founded in Boston in 2012… however it has already been tracked for several weeks.

Location GamesBeat It already reports that Blizzard has acquired Proletariat for an unspecified amount. Nearly 100 studio employees have already started working with the Californian company since last May, more specifically in World of Warcraft.. The goal of this acquisition is to strengthen the team dedicated to the MMO, particularly in light of the release of the Dragonflight expansion scheduled for this year.

Sony launches Inzone, Blizzard buys studio ... Trade news of the week

In response to a question from GamesBeat, World of Warcraft general manager John Hyet admitted that pursuing the Shadowlands extension was complex and that the frequency of updates was too low to keep players in suspense. “As you no doubt know, World of Warcraft players have a strong appetite for content. And what we’ve seen over the past year is that we need to increase the amount of content we can create and the number of times it gets into the hands of our players.”commented.

For his part, Proletariat CEO Seth Sivak notes that he had “A very open and transparent conversation” With Blizzard about issues of toxic culture, harassment, and discrimination within the studio. “I think the Blizzard team has recognized some of the challenges they faced. We talked about how they plan to continue creating a great place to work for developers. That was encouraging. There is clearly a lot of work to do to continue creating a great place to work for developers, but we were happy and pleased with the direction in which we are going. It makes the difference.”, did he say. Like last year’s Vicarious Visions, Blizzard will completely absorb the proletariat in the coming months.

Niantic (Pokémon GO) cancels four projects and reduces its workforce

Sony launches Inzone, Blizzard buys studio ... Trade news of the week

even if Pokémon GO generated $6 billion in six years (according to data from sensor tower), all is not well in Niantic. It’s no secret that the California studio is struggling to create another successful game. The main disappointment is undoubtedly Harry Potter: Wizards Unite, which launched in June 2019 and closed permanently last January. Pikmin Bloom didn’t unleash the crowd either, while Catan: World Explorer was abandoned even before its official release.

Sony launches Inzone, Blizzard buys studio ... Trade news of the week

this week, Bloomberg This has been reported Niantic will lay off 85 to 90 employees, or 8% of its workforce. In an email sent to his bands, General Manager John Hankee explained that the studio Facing a period of economic turmoil And that the company already has “Reduces costs in various sectors”. He also indicated that this would be necessary “To further streamline (our) operations to better position the business in the face of any economic storms that may come.”. in this context, Four projects have been canceled, including Transformer: Heavy Metal which was announced last year by Hamlet, in collaboration with Punchdrunk. Niantic is still working on two new augmented reality games: Peridot, expected by the end of 2022, and NBA All-World, which was recently announced on June 28.

Sony targets the PC market and Asia with its new Inzone range

Sony launches Inzone, Blizzard buys studio ... Trade news of the week

After launching its first first-party games on Steam and the Epic Games Store (Horizon Zero Dawn, Days Gone, God of War, etc.), Sony is looking to solidify a bit more in the PC market. The company revealed “Inzone”, a new brand of peripherals primarily intended for PC gamers, especially for fans of first-person shooters.. However, the first products in the lineup, which are two monitors and three headphones (including the Inzone H9 we were able to test already) that will be released as of July, are PS5 compatible and optimized. here is what Official statement About this new initiative also aimed at esports enthusiasts, knowing that Inzone will be one of the sponsors of several esports events including the EVO (the event owned by Sony), the PGL Dota2 Arlinghton Major and the Valorant Champions Tour.

Market Expansion: The expansion of eSports tournaments and the wider distribution of matches has increased interest in gaming. With Sony having a long history of technologically advanced audio and video products, this new range will provide additional options for those looking to upgrade their existing gaming equipment. We are committed to supporting the growth of gaming culture by providing PC and PlayStation gamers with a wide range of options to enrich their gaming experience.

According to analyst Daniel Ahmed, Inzone should also help Sony increase its presence in Asia, where gamers are primarily based on PC and mobile phones, in addition to being esports enthusiasts. “About 49% of gaming enthusiasts in Asia are esports content viewers and fans, which has led Sony to partner with major leagues to promote its brand. Customized gaming features as a deciding factor when purchasing a new PC and accessories”commented.

The valve doubles the surface steam production

Sony launches Inzone, Blizzard buys studio ... Trade news of the week

Steam Deck officially launched last February, and it’s still hard to come by and subject to a reservation system. Deliveries are made in the form of drops and liquids according to the “first come first serve” rule. The result, if you book your Steam Deck today at Valve’s websiteWe can’t expect delivery before next October, at best.

However, things are getting better. On Twitter, bring Valve Good news from the production front. : All deliveries scheduled for the second quarter have been honored, and above all, they will accelerate. The company is confident enough to announce that it will ship now More than double the number of Steam platforms every week. On the other hand, there is no news of the official Steam Deck docking station that was scheduled to launch at the end of spring. Its launch has been postponed indefinitely, and the reason for that “Spare parts shortage and factory closures in China due to the epidemic”.

Briefly in this week’s business news

  • Bernie Stollar, the former president of the US subsidiaries of Sony Computer Entertainment and Sega, passed away last weekend at the age of 75. We have dedicated an article in honor of him as he relives his career.
  • This is the spot sales number, with the first digit Football Manager 2022 who hit 1 million seven months after its release Knowing that it is also available on Game Pass. from his side, NieR Automata totals 6.5 million Five years after its launch, 500,000 more than it was in June 2021. A number that will increase even more with the arrival of the Switch version on October 6. Long life also for Kingdom Come: Deliverance, released in February 2018, which reached 5 million copies sold, compared to 4 million last November.
  • Publisher 505 Games (Control, Ghostrunner…) has purchased the D3 Go studio responsible for Alien: Blackout, Marvel Puzzle Quest or Magic The Gathering Puzzle Quest.
  • Fire Emblem Heroes became Nintendo’s first mobile game (Pokemon GO operated by The Pokémon Company and Niantic) to generate over $1 billion.According to estimates sensor tower. Driven by the lucrative “gacha” system (microtransaction of random results), it actually far outperforms others, such as Mario Kart Tour ($282M), Animal Crossing: Pocket Camp ($282M), Dragalia Lost ($168M), Super Mario Run ($87 million), Dr. Mario World ($14 million).

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