XXII puts computer vision at the service of the smart city

At just 35 years old, William El Din already has a busy… and somewhat atypical career. This self-discovery, from a city in western Paris, was initially a host at Fun Radio. But a person who wanted to become an entrepreneur decided to open his “Anti-Radar” store in Paris at the age of nineteen, which he then refused in Lyon and Marseille, due to the success of his first store. The first success that was allowed to be spotted by Fabian Berlot, co-founder of the popular navigation aid system, the Coyote System. In 2008, he became a partner of this company, recognizing its GPS technology that made it possible to determine the locations of speed cameras.

But in 2015, at the age of 28, this hyperactive wanted to take on a new challenge. So he sold his shares and created XXII, a deeptech company specializing in “computer vision” (computer vision) with the ambition of becoming a leader in the sector in France. Behind this name, which is obscure to say the least, is a SaaS platform that publishes and builds algorithms to analyze video streams in order to allow city or corporate operational teams to control and improve their actions in the field. ” We can integrate our product into any IT system to enable companies to operate their businesses through computer vision.” explains the founder of XXII.

Safety and Environment Policy

While the most obvious area of ​​application is security, it’s not the only area that could benefit from computer vision technology, says William Eldin. ” Obviously, we can equip CSUs (Urban Oversight Centers) and allow our AI to report aggression, intrusion or collect alerts, but this is not the DNA of our society.The entrepreneur insists. It’s a very good Trojan to get into through security, but our solution then makes it possible to detect illegal dumping, garbage can flooding in cities, and then send a signal to Suez, for example, in order to divert and capture the parcel” .

Also in this plan, the startup is focused on deploying its product today: the smart city. ” Our algorithms not only make it possible to promise a permanently clean city, but also make it possible to tackle the smart city issue head-on by attacking environmental issues.” William Eldin continues. XXII, for example, makes traffic lights smart, by tying their algorithms to lights so that they turn green when no one else is around, or when an emergency vehicle passes. Another potential use case: turn the street lights off and on as needed – whether there is traffic or not – in order to implement concrete and personalized action in the field.

After 5 years of research and development, XXII released the smart city computer vision product in 2021, and found its offer attractive to cities. ” Our technology has already been installed in more than 10 French cities, we have been growing since September and our path is exponential, customers talk about the usefulness of our service among themselves, they give us publicity » Entrepreneur rejoices.

to other sectors and markets

For now, the company is focused on rolling out its gadget to airports and automakers by 2023. The idea is to be informed in real time of the status of aircraft preparation, baggage transit or the need for refueling for example, or even the ability to control the assembly of cars in factories” says William El Din.

Within three years, XXII aims to diversify its field of application to various sectors of activity. ” The strength of our product lies in its adaptability, and we can imagine uses in retail and large distribution…Imagine the founder of XXII. Our AI in a fast food restaurant, for example, can reduce the error rate to 0% for order preparation by indicating if something is missing, thus ensuring operational excellence. This sums up our project well: not to eliminate man, but to provide him with a toolbox to help him in his task » .

To achieve the goals it has set for itself, the 50-employee company intends to double its workforce, mainly through hiring VIPs, in 2022. The startup just opened an office in Germany, Spain. While it already has a few clients in the US, the company is also working on opening the Latin American market in early 2023, in order to unite Europe and explore Dubai.

Monitor solution

To oversee this activity, which could be diverted to problematic uses, the company meets every two months with an ethics committee, with salespeople and clinicians in AI and philosophy, both internally and externally for XXII, in order to pass a review of the various functions deployed and required by clients. ” We have recently refused to discover caravans, or even to follow the behavior of shoppers in a store for exampleAs the founder of the company says. We consider that any request relating to advertising purposes or racial profiling of the population falls outside our ethical framework. .

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