What future for golf and sports?

Bedminster, New Jersey | As the new LIV Golf Series plays the sport of a spoiler in the sporting ecosystem, there remains an important unanswered question. Will it be officially recognized by the world ranking organization so that its players can earn precious points?

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It is the sword of Damocles that hangs on the future of sport.

Full acknowledgment would change all of the sport’s beacons, while refusal would accentuate the split between the LIV and traditional circuits while causing irreparable harm.

The answer will come from the pen of Peter Dawson, the big boss in the rankings. During the week of the British Open, the great decision maker who was president of the prestigious Royal and Ancient (R&A) confirmed receiving the membership form from LIV.

It is currently under study. The strength of the field, the forms used, the type of competition and the courses chosen, among others, are among the criteria examined.

No one can estimate the response time. Some of the 22 circuits under the rankings umbrella have waited a few years for recognition.

Given the challenges facing the sport, it would be surprising if Mr. Dawson would delay his decision for so long. Greg Norman, commissioner of LIV Golf, met him in Scotland to present his business model.

It gurgles around

But in the governance office, Dawson is flanked by representatives from Augusta National, R&A, American Golf Association, American PGA, PGA Tour commissioner Jay Monahan, DP World Tour commissioner Keith Pelley and the PGA Tour.

The majority of them strongly expressed their opposition to the new league due to its behaviour, funding source, structure and impact on the sport. Of the draw, only Augusta National’s president, Fred Ridley, has yet to make his comments since the storm passed after the last Masters tournament, in April.

During the opening in St. Andrews, R&A President Martin Slumbers brushed off the issue of potential conflicts of interest in the file. He replied curtly: “This issue has to be decided by UK Companies Act.”

The Governance Office and its Technical Committee ensure that the global golf system operates smoothly. In accordance with his mission, he must improve and adapt it to the ever-changing structure of the sport. He should also listen to the suggestions of the players and the circles he has come to know.

reference tools

Faced with the bad wolf that entered the barn this summer, Dawson must make an informed decision in line with the organization’s mission.

The rankings have been used as a tool to determine the major league grids for over 30 years. A good performance in the standings is the main gateway to the four Grand Slam tournaments.

Without scoring points because he plays in an unauthorized circuit, the golfer stumbles by losing his or her privileges. Thus, based on eligibility criteria, he may be disqualified from the US and British Opens, the US PGA Championship, the Masters Championships and the World Championships of Golf (WGC).

Despite their desire to feature the sport’s best rosters, officials at three of the four Grand Slam tournaments said they would review their eligibility criteria. The last in the line, Martin Slippers, of R&A, was very clear on this.

transcend

In the meantime, players who have abandoned the traditional PGA and DP World Tour tours and wish to maintain their performance in the world rankings are playing with the intention of participating in the events on the Asian circuit.

The Asian tour also received an investment of $300 million from LIV, which plans to organize a series of international events on Asian soil.

Those who thought that they would take it easy by participating in a few high-profile, guaranteed tournaments may have to reconsider their strategy by traveling to Asia.

truce?

In the best of worlds, professional circuits must agree on the rules of the game by learning to coexist. But traditional star-losing circles do not seem ready to soften their hard line.

At the moment, it is hard to believe in a truce.

Greg Norman, with support from the Public Investment Fund of Saudi Arabia, confirmed that LIV is here to stay, and as a bonus, the league is only gaining pace with the 2023 business model revealed this week.

The future will tell us if this model is viable.

The formula should work

The chain relies heavily on teams to draw attention to a different product


American Bubba Watson, who competed in the PGA Championship last May, is one of the latest to move to the new LIV Golf series.

AFP photo archive

American Bubba Watson, who competed in the PGA Championship last May, is one of the latest to move to the new LIV Golf series.

The new LIV Golf Series puts the package on its teams concept to promote a product it touts as innovation.

Team competition is nothing new to the professional golf scene. It is less common. The annual PGA Tour, the Zurich Classic in New Orleans, presents the team format.

But the most famous of these is clearly the Ryder Cup, one of the world’s largest sports competitions, which rivals American golfers over their European counterparts. The Presidents Cup pits the Americans against international players. These are biennial events.

management

LIV Golf Management considers it innovating as it presents the team formula in each of its tournaments. The 48 players are split between 12 teams led by a captain who is clearly among the most prominent in the league. The two best scores are kept on each hole.

In the team ranking, the top three share an additional $5 million purse, of which $3 million is awarded to the champion team. Each player gets 25% of the amount.

The eighth and final tournament of the season, at Trump National’s Blue Monster Stadium in Doral, Florida, will be fully booked for the team format. The 12 teams will compete in knockout matches. The portfolio will have a value of $50 million, of which $16 million is for the champions.

future stability

LIV is still in a hiatus, trying to stabilize and lay its foundations. The formations are expected to be less subject to change as future events develop.

League leaders often repeat that they want their formula to resemble Formula 1. On the ground, it’s hard to follow because all groups start at the same time.

To distinguish itself, the university is trying to improve its project. Moreover, we find a similar type of game in the American college classes.

“Amateurs understand team games. The LIV formula simply adds a layer. We will all improve it over time. One day teams will probably be more popular than players. We will have to see how the formula develops,” said Paul Casey on the sidelines of the tournament in Bedminster.

More names to come

Similar to the signed contracts, LIV leaders continue to inflate the “balloon”. They claim that soon there will be no possibility to join the hacking chain.

Southpaw Bubba Watson, 43 and a two-time Masters champion, is the league’s last shot.

New appointments are expected to be announced after the PGA Tour schedule ends in early September.

The rag is not finished burning in the golf world.

Already looking forward to 2023

According to the directors, the LIV series will be ahead of schedule. That is why, on the sidelines of her third tournament this week, she announced her calendar for 2023.

It features 14 tournaments that will be held in North America, Latin America, Europe, Asia, Australia and the Middle East. The total nifty portfolio will rise to $405 million…

To release 48 players, this calendar will not interfere with important events of the traditional golf season, particularly the major and international tournaments.

Privileges

What’s new is that LIV will launch its franchises to form a true 12-team league. This is clearly why she relied on the team formula to differentiate herself (Read another text above).

Still owned by LIV, these teams will be managed by captains. These will have to convince the golfers they want to hire to enhance the training on the course and devise a strong marketing strategy to develop the market for their logo.

Through this strategy, LIV hopes to attract investors who are willing to embark on its business model. This task does not promise to be easy because of the main source of money: the Public Investment Fund of Saudi Arabia. By joining the league, many golfers have lost their sponsorship. Major companies cut long-term ties, including RBC with Dustin Johnson and UPS with Lee Westwood.

more money

LIV is also looking to attract a broadcaster or streaming media. Among its key leaders, the university has several former major networks, including FOX. However, we remember that in 2020, he ended his 12-year contract with the USGA, which began in 2015.

Without agreement, it will continue to broadcast its tournaments on its website and social networks.

Having been criticized by critics since its arrival in the world of golf for its overly aggressive strategy, form and absence of a program to contribute to the development of the sport, LIV continues to spend it lavishly.

It delves more into the principle of money laundering through sports, because to continue restoring the image of Saudi Arabia, the league has invested $300 million in the Asian tour and will inject $100 million into the social responsibility foundation in sports.

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