TV rights: Are BeIN Sports and France Télévisions still interested in Betclic ÉLITE?

Image credit: Christelle Gouttefarde

The TV rights holders of the second part of the tournament, the channels BeIN Sports and France Télévisions, wish to continue broadcasting Betclic ÉLITE at the beginning of the school year. Nothing has been signed yet, and the channels are still in discussions with LNB. This is very good news about to come true in French basketball.

Without an outstanding announcer at the start of last season, French basketball must find frontrunners in the next school year. And what could be better than working in the long term with regions beIN Sports and France 3 to retain the large audience that still lacks fixed dates? According to our information, a country group such as France Télévisions would like to continue broadcasting Betclic ELITE at the beginning of the school year. Nothing has been signed yet, but an agreement between the two groups and the National Basketball Association (LNB) could be finalized soon. France’s sports channel, that of the French National Olympic and Sports Committee (CNOSF), should continue to provide a weekly poster to its viewers.

Already an announcer for the NBA, WNBA, and NCAA, BeIN Sports expanded its basketball offering at the end of 2021 by broadcasting Betclic ÉLITE’s best poster of the day as well as the All-Star Game and most play-offs. Thus, the Qatari channel took advantage of its bad reputation with “NBA extra” to introduce American basketball fans to French basketball by creating “LNB extra”, at the beginning of Sunday evening. Convinced by broadcasting basketball, beIN Sports has acquired exclusive television rights to the upcoming FIBA ​​competitions of the two French teams, until the end of 2023 (with the exception of the men’s EuroBasket Championship, at the beginning of September).

Coming soon a week’s meeting broadcasted by France Télévisions?

France Television also won its partnership with LNB. France 3 regions broadcast 13 regular season matches plus 3 play-off matches. This was the case, for example, in the Western derby between Le Mans and Cholet in Antares or even in the second match of the semi-final between Strasbourg and Monaco. A meeting that alone would have attracted 32,000 spectators, on average, only in France 3 Alsace (audience immeasurable on France 3 Cote d’Azur). The public service group, known for its technical expertise in key items such as the Tour de France or Roland-Garros, would like to distribute one poster per week through regional booths, on Saturday afternoon.

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With the exception of matches broadcast on beIN Sport, if the agreement is to be finalized, all Betclic ÉLITE matches must be available on LNB TV, the league’s OTT platform launched in October 2020. Once again, the audience is very satisfactory and it has increased by an amount 32% compared to the 2020-2021 season.

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Aug 4, 2022 at 8:27 am

Without an outstanding announcer at the start of last season, French basketball must find frontrunners in the next school year. And what could be better than working in the long term with regions beIN Sports and France 3 to retain the large audience that still lacks fixed dates? According to our information, a country group such as France Télévisions would like to …

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