game news Xbox, PlayStation, Nintendo… Is TGS still necessary?
If in our western country we swear by the sacred E3, TGS still eats at the table of kings. The Japanese event has always been a key moment in the life of video games, but in a world with a decline in shows of this kind, is that still the case?
- But who was at the Tokyo Game Show?
- An opportunity to strengthen relations with Japan
- TGS, never appreciated that?
But who was at the Tokyo Game Show?
Now it’s the Tokyo Game Show. But this information may have escaped you. First, because TGS, which mainly targets Japanese and Asian audiences, has always been An event a little far from a Western perspective. And then it must be said that the past few days have been particularly busy with events of all kinds. Between Ubisoft Forward, D23, Call of Duty Next, and Nintendo Direct or State of Play, there’s been enough to get lost and forget the TGS launch.
Moreover, one can say that the fact that these big names chose this period to establish their own conferences is evidence of the decline in the importance of TGS. An event that would then have been dispensable to publishers and developers, preferring to go into it on their own. To see the Japanese company Sony, which used to offer its own consoles in the show, to make room for this version, it is really interesting.
But this tendency to establish oneself seems to be part of it A more global trend is to communicate by their own means without worrying about the restrictions imposed by major trade fairs. The Covid-19 pandemic has already proven to publishers on all sides that they can take matters into their own hands. And returning to the established model and schedule seems to be a problem for some, including Sony.
The only giant that confirms its desire to clearly include its communications in this year’s various meetings (Summer Games Festival, TGS, etc.) is ultimately Microsoft. It’s simple, it’s the simple manufacturer whose conference was held in the heart of TGS and dedicated to it. A very nice contrast when you know that out of the three current manufacturers, it’s the only one that didn’t come from Japan. But if it is important for Microsoft to loudly announce and clarify its ties with TGS, it is not for nothing!
I think it would be good if we find an Asian studio, especially a Japanese studio, to add it (to Xbox Game Studios). I loved the days when we had the ability to produce first-party games in Japan. We have a small team there, but I think we can do more. Having said that, from our travels in Japan, I loved the Phantasy Star’s return to our stage with Sega – I thought it was great. Miyazaki-San, before with Dark Souls and now with Elden Ring on our stage…Japanese creators are more and more present.
Phil Spencer at GameIndustry.biz
An opportunity to strengthen relations with Japan
Microsoft wants to strengthen relations with Japan for a while now. If the Xbox One took nearly a year to reach Japanese territory, the Xbox series arrived there on the same date as everyone else (except for the Chinese). In addition, Phil Spencer regularly highlights the various partnerships that have developed between the company and major Asian players, such as Kojima. Despite the turbulent past, Microsoft is openly courting the Japanese market, which is gradually responding to the call.
In light of our Xbox/TGS conference, the strategy appears to be particularly profitable. If for a long time the Microsoft ecosystem was not aimed at Japanese gamers, Its offer is clearly opening up to this new audience, and with a more than attractive offering, the popular Xbox Game Pass. After the Yakuza series, join Ni no Kuni, Persona, or the next game from Team Ninja (Nioh), BlazBlue, Guilty Gear, Danganronpa, Eiyuden Chronicle, or even Fuga. Most of the licenses mentioned have not been released on Xbox consoles. Suffice it to say that Microsoft, with the help of its presence in TGS, continues to approach Japan in a big way, With its audience expanding a little more.
And there are people to look for in the Japanese games side. If some say the golden age of Japanese surnames is long gone, they seem to be winding itself up. Famous licenses like Final Fantasy, Yakuza, Persona or even games like Live a Live gave themselves a young second With a fairly comprehensive overhaul allowing them to open up to a much wider audience. Suffice it to say that more and more players are turning to Japanese commercials while waiting for the Final Fantasy VII Remake sequel or the return of Ichiban Kasuga. And TGS is the perfect place for that.
TGS, never appreciated that?
This year, the numbers are likely to fall due to Japanese entry restrictions and other restrictions in the wake of the Covid-19 pandemic. But if we look at previous years, There is a significant increase in the number of visitors and exhibitors. In 2019, 262,076 people came to walk Japanese exhibition halls, more than 100,000 15 years ago. If the reasons for this rise are not identified, we suspect that the growing appeal of Japanese games has something to do with it.
It must be said that TGS has something interesting and has proven it to us this year. If the event is not over, it has provided us with several important announcements such as the arrival of Deathloop (former PlayStation exclusive console) on Xbox and Game Pass, gameplay for Crisis Core: Final Fantasy VII Reunion, the release of Like a Dragon 8 (Yakuza) or the history of One Piece Odyssey (and all this while the action isn’t over yet). Ads worthy of those of gamescom and give TGS special importance. It doesn’t look like the Japanese event is about to lose its aura, quite the contrary.
Even Sony, which decided to stand out, as we told you above, still offers a link to its TGS presentation. Officially celebrating the show’s impending launch, the show has clearly focused on Japanese games. In addition to God of War: Ragnarok, Hogwarts Legacy: Hogwarts Legacy, and a few others, State of Play has clearly focused on Japanese studio productions like Bandai Namco or Team Ninja. Suffice it to say that even the biggest people who like to play it alone are still interested in stalling in TGS, which It’s still today, and maybe even more than a few years ago, a key moment on the video game agenda.